This leaflet looks tired
The logo is the biggest element here - it may be important to them, but it’s not to a customer
Adding a unique offer means you can track the results
Remind people of your benefits
A timebound offer is more likely to get a response than just listing things you do
A fresh new logo modernises the company image
A large colour photo adds instant impact and grabs attention
Two colours look old fashioned
Bad fonts give an amateur feel
30 July 2010
